Why we’re here

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Posted By Shawn Pfaff

Data is one of the most powerful tools to inform, engage, and create opportunities for students along their education journey—and it’s much more than test scores. Data helps us make connections that lead to insights and improvements.

Why Education Data

Tableau started with a mission to help people see and understand their data. In Education, these data represent students, faculty, staff, and donors. The impact that these data have on the institution spans across many years but have impact on a day-to-day basis.

Our goal for this blog is to expand the K12 community and higher education community of data people focused on improving the experiences at their institutions. We will share customer stories, highlight new and exciting features in Tableau, provide tips-and-tricks and apply actionable analytics to industry trends. We welcome collaboration and thrive on feedback as we work with the community to help elevate the impact of data on primary, secondary and post-secondary education.


Shawn Pfaff leads the Education solution engineering team at Tableau. With over 25 years in technology, Shawn has spent the last 7 years at Tableau helping K12 and Higher Education customers find actionable insights in their data. Shawn resides in the suburbs of Atlanta. *Opinions are my own and not the views of my employer* *Opinions are my own and not the views of my employer*

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